There are a lot of cars out on the road. And they’ll all need a wash at some point in time. But with nearly 60,000 car wash businesses in the U.S. alone, how can you ensure they’ll go to yours? Here are four winning strategies to market your car wash business and stand out from the competition.
Design eye-catching flyers
The basis of modern marketing is graphics. Whether you want to hang flyers around town or upload posts to your website or social media accounts, it all comes down to having eye-catching graphics.
Your marketing collateral is a representation of your business. If they look low-quality, what does that say about your car wash? And since you’re busy keeping cars clean, you probably don’t have time to design attention-grabbing graphics from scratch.
Luckily, there are thousands of car wash flyer templates available on websites like PosterMyWall. Simply choose the design that best fits your brand, customize the information with the easy drag-and-drop editor, and you’re ready to post! Upload your flyer designs to your website or social media accounts or print them out to hang around town. It’s the easiest way to get professional designs without needing professional design skills.
Optimize your website for local SEO
When someone is looking to get their car cleaned, there’s a good chance their first stop is their favorite search engine. According to research, 53% of consumers research a business before making a purchase. If you want more people to come to your car wash, you need to optimize your website for local SEO.
SEO stands for search engine optimization. It’s a list of design principles and tactics to make it easier for search engines to scan your website for information. The better the information and the easier it is to find, the higher search engines will rank your site online.
Since you’re not interested in marketing your car wash to someone outside of your immediate area (who drives that far for a car wash…?), you want to focus on local SEO. Local SEO is all about your area. When someone searches “car wash near me,” the search engines will use the user’s location information to provide a list of car washes near them.
Include plenty of location-based keywords on your website, like town, city, and county names within your service area. Search engines will scan your website, see these location keywords, and promote your website to people searching for car washes in your area.
It’s also a good idea to create a Google Business Profile, which is essentially a business card that shows up at the very top of the search results. It’s the best and easiest way to climb the search engine results page (SERP) without the time or effort.
Run some social media ads
Want to get your marketing information in front of as many people as possible? With over 5 billion active users worldwide, it’s hard to beat the reach of social media! However, it’s not always easy to grow your following organically. That’s where social media ads come in.
With social media ads, you pay the platform to promote your posts to an audience demographic of your choice. You can easily get thousands of views in just a few days! And the best part is that you get to choose how much you want to pay, making it easy to stay on budget.
Offer a customer loyalty program
People never just need one car wash. After a while, their car will get dirty again, and they’ll have to come back. Make sure they come back to your car wash with a customer loyalty program.
A customer loyalty program keeps people coming back to your car wash time and time again. For example, you could offer every fifth car wash free. If someone gets four car washes at your business, they’ll get the next one at no charge.
Since people will want that free car wash, they’ll come back to your business at least five times. And by that point, they’ll realize how amazing your car wash is, and you’ll get a customer for life. As an added bonus, you’ll also attract plenty of new customers who come in hoping for their free wash in the future. Win, win!
Grow your car wash business with effective marketing
You know you have the best car wash in town. Now it’s time to tell everyone else with some amazing marketing! Your marketing is what gets the customers through the door and sets you apart from the competition. Start by designing amazing graphics using free templates online, optimizing your website for local SEO, running a few social media ads, and offering a customer loyalty program.
When all your marketing efforts work together like soap and water, your car wash will quickly become the go-to for all the dirty cars in town!