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The ongoing questions about Volkswagen plans to establish a pickup truck for the U.S. sector ended up answered right now.
Yes.
The business is reviving and electrifying the Scout brand as an impartial company to establish an all-electric powered truck and SUV for the U.S. with the initial deliveries envisioned to arrive in 2026. Officials didn’t say if the new automobiles would be built at its Chattanooga, Tennessee plant, which is slated to start out making the ID.4 later on this, or if it would build a new facility somewhere else.
However, officers did point out in late March it would introduce a new all-electric SUV for 2026. Now that VW loaded the SUV gap in its U.S. portfolio and a pickup — or two? — will entire the circle.
“After Volkswagen’s profitable turnaround in the U.S., we are now taking the option to additional bolster our position in 1 of the most important advancement marketplaces for EVs,” reported Herbert Diess, CEO Volkswagen AG. “Electrification offers a historic option to enter the really attractive pickup and R-SUV section as a Team, underscoring our ambition to come to be a relevant player in the U.S. marketplace.”
What is coming?
According to the automaker, the new pickup and R-SUV — rugged SUV as VW describes it — will be developed, engineered and constructed in the U.S. for American individuals. On the other hand, officers didn’t describe what that indicates or seems to be like, despite the fact that a number of renderings ended up unveiled to give some perception as to what’s coming.
To accomplish this, the firm is bringing back again the Scout manufacturer, which was made by Worldwide Harvester. The business, generally an agricultural device outfit developing tractors and weighty-responsibility vans, began setting up the Scout in 1960.
It grew to become popular quickly, arriving on the scene in time to contend with the Jeep CJ, Ford Bronco and other people. However, its operate came to an stop in 1980 when Global Harvester shut it down. However, its resurgence follows the trend of some of its contemporaries, most notably the Ford Bronco, which returned to the sector final 12 months.
Volkswagen is borrowing from the playbook of some of its future opponents, like GMC and Rivian, which both equally present fully electrical pickups and SUVs aimed at customers with active outdoors existence. No pricing was released, but the Wall Road Journal reported VW expects to market 250,000 of the autos each year once up to total pace.
Why now?
Volkswagen’s been enjoying with the thought of building a pickup for the U.S. market place in earnest for the past various years. Reportedly 1 of the factors for its partnership with Ford was to make it simpler to attain that intention.
VW’s U.S. chief Scott Keogh reported just a couple months ago he observed an chance for VW to sell an electric powered pickup in the U.S. Nonetheless, lots of assumed it would just use one particular or two of the pickups it provides for Europe and other markets and make it fit U.S. likes and prerequisites.
Finding into the pickup current market also implies perhaps tapping into the big bucks expended on individuals trucks. Full-measurement pickups are the leading three advertising motor vehicles in the U.S., thus success in the R-SUV & pickup segments is a essential lever to growing profitability in the U.S. — if VW can hit its specific sector share of 10 %, officers mentioned.
“The firm we will create this yr will be a separate device and brand inside of the Volkswagen Group to be managed independently,” reported Arno Antlitz, CFO Volkswagen AG. “This aligns with the new Group steering product — little units that act agilely and have accessibility to our tech platforms to leverage synergies.”
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