A day in Paris with a Citroen Ami and CEO Vincent Cobée



Just after this, he moved to Mitsubishi, performing together the journey with long run Stellantis manager Carlos Tavares and former Nissan boss Andy Palmer. Then, shockingly, at the end of 2018, all-effective chief Ghosn was despatched to jail.

“It prompted a number of significant shake-ups,” recollects Cobée. “Mitsubishi’s collaboration with RenaultNissan, which experienced been pretty powerful, went into a tailspin. Just after 6 months’ gardening depart, I joined PSA [which formed half of Stellantis] early in 2019.”

When Cobée turned up to operate at PSA, there was no outlined part, so he took a front-foot approach: “This was a matrix organisation, so I told them I could take care of the a few sorts of job they were being probable to have: functions, regions and brand names. Getting run Datsun for seven decades, I resolved to intention for a model. And if I could select, I would acquire Citroën. Why? Simply because I like the absolutely free-spirited, socially engaged nature of Citroën. There is a fantastic mixture of freedom and challenge: ‘we don’t need to have to go there, and we may choose some flak for it, but we feel we’re suitable, so we’re going’.”

The vehicles in the big home speak for Citroën’s differentness: the C5 Aircross is minimum controversial nonetheless, unusually in the relatives SUV crop, its singular style style will make it unmistakably a Citroën. The C5 X has overtones of the significant Citroëns of yore, what with its 4.8-metre length, sculpted flanks and radical fastback entire body, but it rides higher than the saloons of blessed memory and is roomier however.


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