British revenue began in 1973, and John Bolster of Autosport explained the Beta as “the best Lancia yet”. Selling prices ranged from £1,594.45 for the 1400 to £1,798.22 for the 1600 and £1,988.88 for the 1800. By distinction, a Cortina 2000 GXL cost only £1,521, but a Beta proprietor most likely regarded the Ford as transportation for wide boys the Italian car’s major rival was probably the Triumph Dolomite Sprint at £1,860.
The line-up received a facelift in 1975 and only a 12 months afterwards it was the company’s ideal-offering model. Sadly, it speedily turned apparent that the early versions endured from corrosion of the suspension and engine subframe mounts.
A 1974 Auto journal check stated: “Conceived and crafted with a treatment that is all way too exceptional in contemporary motoring, the Beta has a actual feel of integration and totality.” On the other hand, the “Rust Scandal” and subsequent remember irrevocably harmed Lancia’s status. By the time production of the Berlina (saloon) finished in 1981 immediately after 194,914 models, many possible potential buyers had defected to Audi and Saab. This paper wrote of its replacement: “In watch of the Beta’s effectively-publicised rust complications, it is not astonishing that the maker tends to make no mention of the Trevi’s marriage with that unlucky car or truck.”