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The nation’s greatest new-automobile retailer is commencing a multimillion-greenback “Go Be Wonderful” advertising campaign that it says coincides with an employee retention and recruitment work.
Vehicle retail large AutoNation Inc. explained on Tuesday that it was launching the marketing campaign, that includes its workers, on tv stations which include ESPN, CNBC and NBC ahead of the Indianapolis 500 race on Sunday. AutoNation is a sponsor of Indy 500 driver Helio Castroneves, who is seeking a document fifth Indy 500 acquire. The race airs Sunday on NBC.
The marketing campaign, which also will surface in radio, print, on the net and in social media, was designed by AutoNation, I Think Studios and Zimmerman Advertising.
Marc Cannon, AutoNation’s main customer encounter officer, in an e mail to Automotive News, did not specify how many millions of dollars the retailer designs to spend on the marketing campaign.
Cannon stated the adverts highlight AutoNation employees, “the persons who make us a good spot to buy, offer or services a auto.”
AutoNation’s employment website page on Wednesday confirmed 1,263 outcomes for positions ranging from revenue affiliate, finance and insurance plan supervisor to porter, cashier and service adviser at destinations across the place.
“We are constantly seeking to increase gifted, pushed folks to our corporation,” Cannon said in the e-mail. “As we carry on to make our business, we want to develop with the very best from all more than the state.”
AutoNation, of Fort Lauderdale, Fla., ranks No. 1 on Automotive News‘ record of the leading 150 dealership teams based in the U.S., retailing 262,403 new vehicles in 2021.
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